Hardship supply co. isn't about negativity, despite what may appear. In fact, it's about the opposite. Im not promoting negativity or pessimism, but positivity and realism. We should all be looking up and striving for nothing less than the best, but we must do that with the awareness that sometimes life is hard and we're not going to like everything we experience. You have to just get over it and push forward. We all have troubles. We all have hardships.